Kart Racing League

Play-and-Earn racing game set in a quirky and dynamic world where you can race with your friends through diverse environments from Candy valleys and Enchanting skies to the sinister Land of Turmoil.

As a Creative Art Director, I defined the visual direction and storytelling for this project. I guided the art team from concept to completion — developing style guides, character and trait systems, and prototypes that shaped the project’s identity. I oversaw the daily workflow, provided feedback to maintain consistency and quality, and collaborated with the marketing team on promotional materials and content schedules. Additionally, I managed production pipelines, file organization, and task tracking to ensure efficient and cohesive project delivery.

Main Characters

Each character is based on one of the 5 elements which gives them certain special abilities in racing as well as a unique kart.

NFT Collection Trailer

NFT Collection

OpenSea: https://opensea.io/de-DE/collection/kartracingleaguenft

Game Development

Character and kart animations test.

Level Concept Art

Themed Karts

These karts are of the rarest kind as they are uniquely designed according to the level's theme.

Marketing Content

Reels with trending songs featuring our main characters.

KRL Remake Trailer

Total rebranding of KRL universe and characters.

Brand Collaborations

Art prototypes of potential brands implementation in game such as Rolex, Audi, Emirates, Haribo, etc.