'Kart Racing League' Game

Ella
Dec 19, 2022
1 min read

Play-and-Earn racing game set in a quirky and dynamic world where you can race with your friends through diverse environments from Candy valleys and Enchanting skies to the sinister Land of Turmoil.

Roles & Responsibilities

As a co-creative director, I've worked on establishing visual direction and storytelling for multiple digital collectibles, incorporating diverse art styles and themes in each project.
Created concept art and prototypes to visually explain the look & feel of the projects.
Created guideline documents including mood boards, characters and traits lists with rarity percentages.
Conducted interviews and art tests to assemble an art team.

Lead brainstorming sessions with the team to encourage sharing ideas with each other and hence building strong communication and team spirit.
Supervised art department's daily workflow and provided with constructive feedback to ensure consistent art style and quality of outcomes.
Worked with marketing team to produce interactive posts and promotional material as well as set posts schedule that is convenient for both the artists and marketing team.
Created coherent project folder structure to easily navigate and access required files and assets.
Managed tasks and deadlines on Monday.com a project management software
Conducted employee evaluation.