Digital Collectibles

Ella
Feb 26, 2023
2 min read

Updated: Aug 3, 2023

Roles & Responsibilities

As a co-creative director, I've worked on establishing visual direction and storytelling for multiple digital collectibles, incorporating diverse art styles and themes in each project.
Created concept art and prototypes to visually explain the look & feel of the projects.
Created guideline documents including mood boards, characters and traits lists with rarity percentages.
Conducted interviews and art tests to assemble an art team.
Lead brainstorming sessions with the team to encourage sharing ideas with each other and hence building strong communication and team spirit.
Supervised art department's daily workflow and provided with constructive feedback to ensure consistent art style and quality of outcomes.
Worked with marketing team to produce interactive posts and promotional material as well as set posts schedule that is convenient for both the artists and marketing team.
Created coherent project folder structure to easily navigate and access required files and assets.
Managed tasks and deadlines on Monday.com
Conducted employee evaluation.

Project: Engagement Farmers

Lore

Just like the current NFT market, Engagement Farmers takes place in a setting where nothing grows to maturity. The 2nd person story follows a protagonist, the user, as they attempt to cultivate lifeless land. Along the way they discover a hidden magic, a village crowded with mayhem, and the all-powerful Owls responsible for the intractable soil.

Story Posts

Interactive Posts

Fishing

Slot Machine

Characters Lineup

Generative NFT Collection

Project: Toycraft

Lore

The hero’s journey takes them from a toy, an object battered around by scummy projects, to empowered holder of something amazing: NFTs and black magic.

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