Engagement Farmers
- Jan 3, 2020
- 1 min read
Updated: 7 days ago
As a Creative Art Director on this project, I established the visual direction and storytelling behind the collection — from concept art and trait design to final generative outputs. I led and coordinated a team of artists, created visual guidelines and rarity systems, and ensured the artwork aligned with the project’s creative vision and technical requirements.
Just like the current NFT market, Engagement Farmers takes place in a setting where nothing grows to maturity. The 2nd person story follows a protagonist, the user, as they attempt to cultivate lifeless land. Along the way they discover a hidden magic, a village crowded with mayhem, and the all-powerful Owls responsible for the intractable soil.
