ToyCraft
- Ella
- Jan 3, 2020
- 1 min read
Updated: Oct 26, 2025
The hero’s journey takes them from a toy, an object battered around by scummy projects, to empowered holder of something amazing: NFTs and black magic.
As a Creative Art Director on this project, I established the visual direction and storytelling behind the collection — from concept art and trait design to final generative outputs. I led and coordinated a team of artists, created visual guidelines and rarity systems, and ensured the artwork aligned with the project’s creative vision and technical requirements.
Website Landing Page
Characters Lineup
Story Posts
Interactive Posts
Destiny: Find out who you will be in our story. Choose a card to know your destiny.
Rug Doll Army: Choose a weapon to fight.
