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Armenian Viber Stickers

  • Ella
  • Jan 29, 2022
  • 2 min read

Updated: Dec 19, 2022

Worked on Armenian stickers project for Viber requested by Viva-MTS. Created concept art and produced the final sticker packs.


Viva-MTS is a leading telecommunication company and the largest network provider in Armenia with 15 years experience in the industry. In collaboration with Rakuten Viber, a popular mobile messaging application, me and the Viva-MTS team worked on creation of Armenia's first-ever sticker pack to encourage the usage of Armenian language in social networks. The initiative is meant to remind how important it is to use your language in daily communication as it is an integral part of national identity.



The release followed with a great response from the audience as the main streets of Armenia filled with advertisings of the brand new character. The first sticker pack in Armenian language generated mass attention and received lots of positive comments from Armenian people from all over the world. Successful debut of the character served as a stimulus to create the sequel pack which I also worked on.



CROSS-PLATFORM GIFs

Later on these characters became available in the large social platforms such as Facebook Messenger, Instagram and WhatsApp.



NEW MOBILE SERVICE

Illustrations for the new service released due to COVID-19

to encourage staying at home.




GAME “SIS-MASIS”

CLICK TO PLAY



SOUVENIRS

Souvenirs markets across Armenia started producing various products featuring the character.


ANIMATED STICKER PACK (2022)



The engagement rate of Viber stickers with Armenian characters is growing day-by-day.

“Now the trend in the digital sphere is to have global products localized in a way as to satisfy people’s needs to communicate using products in national packaging – symbols, characters and colors. Telecommunication is not only about products and services, but also about emotions, and we are here to enable people to share positive emotions, to communicate in Armenian both in text and pictures. The excitement of our subscribers is rewarding. We have a long track record of cooperation with Viber and there are new prospects of cooperation in the future”, – Viva-MTS General Director Armen Avetisian said.



 
 
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